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Audi lights up for the shortest day

AUDI UK has created a stunning series of low-light photos to celebrate its success this year, just in time for the shortest day of the year. The seven photos use a technique called ‘light painting’, where a stationary object in the dark is lit up by a small hand-held light to selectively brighten areas over a long exposure period to eventually create an unusual-looking end result. To the trained eye it looks like Audi has supplemented the photographer’s torch with static lighting to increase the beauty of the end result, but there’s no doubting their success.

Nissan to build sporty crossover in the UK

By Ben Pulman First Official Pictures 03 June 2008 10:33 Nissan has announced it will build an all-new car in the UK from 2010, and released a sketch to whet our appetites. The model is an addition to Nissan’s current range and is described as an ‘innovative all-new compact car’. The new car is expected to be a crossover model, with Nissan previously having stated it wishes to expand its line-up beyond Qashqai, Qashqai+2 and the forthcoming Murano.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.