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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Fiat 500 1957 edition hits showrooms this spring

Fiat will introduce its limited production Fiat 500 1957 Edition that will arrive in showrooms late this spring. The Fiat takes design cues from its vintage Italian roots, giving buyers a throwback feel with its interior and exterior styling. Buyers can get into the 500 1957 starting at $21,200 including destination and handling fees.

New scheme lets drivers rent their cars out

Car owners can now make money by renting their vehicles when they’re not being used, using a new car rental scheme. The ‘easyCar Club’ venture lets drivers advertise their cars and matches them with people looking to rent a car for a short period. On Bing: see pictures of unusual hire cars Hertz offers supercar hire Although the service is now available nationwide, it was initially trialled in London – meaning many of the cars advertised are concentrated on the London area.