Brand New Minn Kota I-pilot Head Unit on 2040-parts.com

Tesla Eye showcar by IED

The Istituto Europeo di Design (IED) was the only university to have a stand at the recent Geneva motor show. Occupying a booth in the center of the upper main hall, the school showcased the Eye concept, a recent project designed by students in the Master of Arts Transportation Design program in collaboration with Tesla Motors. According to IED, the Eye concept was born out of research into the identity promoted by Tesla to achieve a new objective: designing an everyday 2+2 sports car conceived to become a status-symbol; a car with engaging features and sports car performance ideally suited to a young, cosmopolitan target demographic.

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Audi TT RS – Geneva Update

Audi TT RS official launch at Geneva 2009 We have written quite a bit about Audi’s latest hot TT RS, some of it speculative, some of it factual. But it makes sense with such an interesting car to have a quick recap and confirm the stats – Oh, and you may as well have the Press Release to digest. Audi got the ball rolling ahead of the Geneva 2009 launch for the Audi TT RS by issuing a set of teaser images.