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Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

Cadillac CUE infotainment system to arrive in 2012

Cadillac has lagged the industry in infotainment, but that will change next year. While Ford has touted MyFord Touch, and the imports various infotainment systems, General Motors spent the past 30 months developing CUE, short for Cadillac User Experience. The infotainment system's simplicity might remind users of an iPod Touch screen.

Ssangyong getting bullish with the Korando SX

The new Ssangyong Korando SX is to feature in a £1 million TV advertising campaign comparing price and spec with its rivals. It’s almost exactly a year since we reported Ssangyong’s return to the UK market with the Ssangyong Korando, a competitive budget compact SUV they hoped would set them on a path to sales success in the UK. Ssangyong ramped up their Korando offering in June by launching the Korando SX 4×4 at a very reasonable £18,795, although you did have to sacrifice kit – and a lump of power – to achieve the new 4×4 entry price.