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BMW to make Super Bowl comeback

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history. According to the auto manufacturer--which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J.--between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.

Bentley Hybrid Concept is a Mulsanne, but it’ll arrive in the new Bentley SUV

The Bentley Hybrid Concept (pictured) will debut in Beijing There’s been lots of talk of a Bentley Hybrid for a number of years now, and in 2011 Wolfgang Dürheimer confirmed that hybrid was in Bentley’s plans and that it would be a plug-in. Fast forward three years and we get the Bentley Hybrid Concept, Bentley’s first crack at a plug-in hybrid powertrain all wrapped up in the Mulsanne. But it won’t be the Mulsanne that sees a production version of the hybrid powertrain but, as expected, the new Bentley SUV.

Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.