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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

BMW 1 Series ‘M’ won’t happen – BMW 135is instead

BMW are planning a hotter 1 Series - the BMW 135is The rumourmill in this business is always rife with what people think is going to happen in the car industry. One of the persistent rumours over the last year has been the return of the BMW M1 moniker to a performance BMW. And we buy in to that.

Concept Car of the Week: GM-X Stiletto (1964)

With dreams of flying cars as the ultimate inspiration, General Motors designers in the ‘60s used every trick possible to make their creations appear as though they were floating – long, straight bodies, wheels pushed in and hidden away, large fins and lights that looked like rockets. As William L. Mitchell took the reins of GM Design, he brought a more high-tech approach, with simpler surfaces, a more restrained use of chrome and a general sense of elegant simplicity.