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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Ford takes to Facebook to sell special model

FORD HAS TAKEN the unusual step of selling 500 examples of its EcoSport crossover on the social networking site Facebook. Based on the Fiesta, the EcoSport combines elements of the small supermini with a raised ride height, taller body and chunky details to create a compact crossover. Underneath the tough exterior the EcoSport comes with a choice of the impressive 1.0-litre EcoBoost petrol or 1.5-litre 90bhp diesel unit.

American Suzuki to pull out of U.S. auto market, file Chapter 11 bankruptcy

American Suzuki Motor Corp., beset by low sales, cutthroat competition and unfavorable foreign exchange rates, said it will pull out of the U.S. auto market and file for Chapter 11 bankruptcy protection. The company, in a statement today, said it will continue its motorcycle and marine engine business units and will continue to honor customer warranties.