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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Citroen DS3 Red editions (2013) pictures and details

Citroen has kicked off the new year with a special edition DS3. The DStyle Red and DSport Red follow the usual special edition recipe: new colours, more kit, and less cash. But would you put up with that bright splash of red to score better value for money?

Aptera Typ1

Aptera has released images of their Typ1. Designed by Jason Hill of design consultancy 'eleven' for maximum energy efficiency in aerodynamics and sustainability, the Aptera seats two side by side in a three-wheel configuration. Key aspects of the vehicle are safety and functionality with a driven simplicity in the shapes and lines.