Brian Crower Connecting Rods Bc6064 Honda F22c on 2040-parts.com

Car industry needs to agree on an app standard

Application developers who want their programs to run in cars are flush with options -- too many options. They can choose to target Toyota Entune standard, Ford Smart Device Link, BMW Connect, and many more. All, by the way, completely incompatible with each other, meaning that any programmer who wants their app in multiple cars has a long road ahead of them.

Audi does Vegas

Rupert Stadler, chairman of Audi AG, became only the third car company executive to deliver a keynote address at the Consumer Electronics Show, and he did it--as all the best Toastmasters do--by starting with a joke. “When I received the invitation to speak here this year, I thought: why don't I bring a nice example of an electronic device made by Audi,” said the chair. “Ladies and gentlemen, meet the Audi E-tron Spyder concept car.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.