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Mercedes E63 AMG Drifting at Brooklands

The 525bhp Mercedes E63 AMG gets blatted round the Brooklands track in the video below When you produce a mid sized saloon car with a great big 6.2 litre V8 you can be pretty sure that when journalists get the chance to play they’re going to be a little exuberant with your car. So why not get in first? That seems to be Mercedes thinking with the video they’ve produced of the E63 AMG strutting its stuff at a soaking wet Brooklands track.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Rowan Atkinson prangs the McLaren – again

Rowan Atkinson in his McLaren F1 We don’t usually do accidents and supercars on Cars UK. To us, it seems horribly ghoulish and somehow perverse to seek enjoyment, not just from the misery of others, but from the destruction of beautiful cars. But this is Rowan Atkinson and his beloved McLaren F1.