Brinn Counter Shaft - Steel - Brinn Transmissions - Each 73010 on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Peugeot 208 Hybrid FE (2013) at Frankfurt motor show

Here’s Peugeot’s salvo in the fight to make cars more economical: the 208 Hybrid FE. The supermini concept can achieve a claimed average of 112mpg (and a maximum of 141mpg), and emits only 49g/km of CO2. Peugeot is especially keen to point out it’s a conventionally shaped supermini with five seats, unlike VW’s own super-frugal XL1, which looks decidedly sci-fi in comparison, but has a smaller boot than a Ferrari 458… The 208 FE is 25% slipperier and 20% lighter than a regular 208, but that’s only part of the reason it allegedly achieves such eye-opening numbers at the pumps.

Classic Car Boot Sale returns to London

Fans of vintage cars, fashion and memorabilia will have all their wishes met at next month’s Classic Car Boot Sale, returning to London’s Southbank Centre. Following the inaugural event last year that attracted over 8,000 visitors this year’s event has been extended over Saturday 15th and Sunday 16th March. Located along the riverfront at Southbank Centre between the Queen’s Walk, Hungerford Bridge and Jubilee Gardens, the Classic Car Boot Sale will have an interesting mix of fashions, homeware and memorabilia, all sold from the boots of classic cars.