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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Ironstone concours continues tradition of cars, giving in Northern California

Sixteen years ago, a California farming couple with an interest in classic cars decided to host a concours to benefit local children's groups. It's a grassroots tradition they've continued, as Gail and John Kautz are again staging the Ironstone Concours d'Elegance car show, on Sept. 26 at the Ironstone Winery.

Audi A4 Allroad quattro ready to roll

The Audi A4 Allroad quattro - launches at Geneva in March [ad#ad-1] It looks like Geneva is going to be more of a highlight than the recent Detroit Motor Show, which turned in to something of a sombre occasion. No surprise really, considering the US auto industry is in the worst shape of any in the world (been there, done that – remember BL in the ’70s?). But Europe, despite the current economic woes, makes the best cars in the world, and is going to be out in force in March.