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BMW Individual program extends to 4-series Coupe and Convertible

Not that long ago BMW Individual was a little-known client program that offered unique materials and equipment to customer specification. While this may sound like a secret menu with an expanded list of interior options, in reality BMW Individual offered just about anything that buyers of Bentley or Rolls-Royce cars could specify. In the 1990s, for example, BMW Individual was the division responsible for completing the interior and exteriors of clients' L7 limousines, customizing such things as the options on the rear center console, fitting blue strobe packages and communications equipment, and creating interiors per customer specifications.

Aston Martin Rapide – First customer car

The first Aston Martin Rapide leaves the factory It may not seem the biggest news in the world – Aston Martin Rapide leaves factory for customer’. After all, that is rather the point. But the gestation of the AM Rapide seems to have been so long it’s quite hard to remember who owned Aston Martin when the Rapide first poked its very elegant nose above the parapet, so it seems a big deal that complete cars are now heading out to customers.

Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.