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Aston Martin-Mercedes tie-up: secret plans revealed by CAR

By Tim Pollard Motor Industry 06 August 2008 11:20 Aston Martin and Mercedes are plotting a wide-ranging tie-up that could see the two famous brands collaborate on engines, hybrids, transmission and even entire platforms, CAR can reveal. The top-secret partnership between Aston and Merc – dubbed Project Alligator by the Germans – is detailed in our exclusive story in the new September 2008 issue of CAR Magazine. The scoop includes the lowdown on: • How Mercedes engines could power future Aston Martins • AMG's 6.2-litre V8 tipped for Vantage models• Diesels and hybrids from Germany planned for Aston• Whole platforms to be shared by top-end models• Eight-speed Merc auto bound for British sports cars• Why Maybach and Aston could co-operate on future modelsWe speak to the engineers and insiders who are working on Project Alligator and spill the beans on the secret project that will reshape future generations of Aston Martins.

A fun car steers brand loyalty, study shows

Car buyers stick with their current brands if the automaker builds fun-to-drive vehicles, a customer-retention study revealed. The J. D.

Would you buy a Chevrolet S10?

Last week we asked you if you would be interested in trying the Chevrolet Montana, a compact pickup truck based on a hatchback that manages to deliver 30 mpg while being able to haul as much weight as a Ford F-150. Quite a few you were impressed with the little trucklet, which is available in South America and parts of Central America. Some of you likened it to a descendant of the Subaru Brat.