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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Seat's super Cupra gets 237bhp

By Angus Fitton First Official Pictures 30 July 2006 02:56 The lowdown Seat has pulled the wraps off its ultimate Leon, the 237bhp Cupra, which hits the UK in January 2007. Just one snag – it looks almost identical to the 200bhp Leon FR. Here's our 60-second guide to playing spot the difference with an FR and a Cupra.

Yeti leads Skoda growth spurt

By Tim Pollard Motor Industry 19 September 2008 14:47 Skoda is secretly planning to double its range of cars in three years. Today the Czech manufacturer has a four-strong range: Fabia supermini, Octavia family car, Superb saloon and roomy Roomster. But by 2011 it’ll have a tiny Smart-like city car, a new small four-door, the Yeti junior off-roader and a seven-seater MPV.