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Tesla gives away its electric car secrets for free

Tesla Elon Musk, the CEO of the pioneering electric carmaker Tesla, has announced that the company is to "open source" all its technology patents in order to speed up the progress of electric car development. In an extraordinary press statement entitled 'All our patents are belong to you' – a reference to online memes and gaming culture, in case you were wondering – Musk has categorically stated that Tesla will not challenge any company that takes advantage of its technology when building rival electric cars.   Tesla gives away electric car technology: will not sue Having recently reviewed the Tesla Model S, this sounds great news for the future of the electric car, but commercial suicide for Tesla as a business.

Ferraris on film

By Tim Pollard Motor Industry 19 February 2007 01:24 Ferraris on the silver screen Ferrari has issued previously unseen photos of its cars alongside Hollywood stars for a new exhibition celebrating the marque's role on the silver screen. There is new footage of Ferraris on set and with big-name actors, as part of the company's 60th anniversary celebrations. The exhibition at the Galleria museum in Maranello runs until 30 June.

Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.