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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Mitsubishi to build new family of vehicles in U.S.

Mitsubishi will assemble a new family of vehicles at its Illinois plant within two years, a source familiar with the company's plans said. The vehicles will be based on the platform underpinning the Outlander and Outlander Sport crossovers and Lancer sedan, the source said. Those models are assembled in Japan.

Detroit's Vinsetta Garage will serve food, with Autoweek seasoning

The Vinsetta Garage, a haven for car collectors and enthusiasts on the Detroit area's legendary Woodward Avenue, is making a shift from servicing cars to serving dinner. The Vinsetta Garage, which closed nearly a year ago, will reopen next spring as a restaurant. The project is fueled by Autoweek publisher KC Crain and former Autoweek staffer-turned-award-winning restaurateur Curt Catallo.