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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Crash cyclist invents new cycle light

A CYCLIST who was once knocked down by a car has invented a new bike light to help make cyclists more visible. Ed Ward has been showing off his invention at the Gadget Show Live in Birmingham, where it has been shortlisted in the top 20 of the British Inventors' Project, a new award launching at the tech show for the first time. "I got hit by a car from behind.

Maserati Quattroporte (2013): the first official pictures

Maserati has unveiled the new 2013 Quattroporte – the luxury sports saloon which has been the mainstay of Modena since the current car's launch in 2004. The new Maserati Quattroporte will be shown at the 2013 North American International Auto Show in Detroit, with left-hand drive sales starting in spring 2013. However, right-hand drive UK sales of the new QP are unlikely to begin before June 2013.