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Volkswagen and BYD get cosy

VW and BYD have signed an agreement to work together on developing battery technology (BYD F3DM plug-in Hybrid pictured). Volkswagen has announced that it has signed a Memorandum of Understanding with Chinese car maker and EV specialist BYD to work together “in the area of electric mobility”. Seems sensible.

VW Polo R WRC Street Limited Edition – but not for the UK

Volkswagen has revealed a production version of its Polo WRC car – the VW Polo R WRC Street – as a limited run, but not for the UK. Volkswagen has revealed a limited run VW Polo R WRC Street to coincide with their foray in to WRC with the Polo, and it goes on sale this month – but not for the UK. The LHD only Polo R WRC Street gets the 4WD platform Audi has developed for the A1 together with a 2.0 litre TSI producing 220bhp, delivered to all four wheels through a six-speed manual ‘box, enough to scoot the Polo R WRC to 62mph in 6.4 seconds – quicker than the Golf GTi.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.