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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Range Rover LWB Autobiography Black unveiled at Los Angeles Motor Show 2013

Sometimes, big isn't big enough. And so Land Rover has found with the venerable Range Rover. This luxury car competes with the upper echelons of the premium market, rubbing shoulders with limousines such as the long-wheelbase Mercedes S-Class.

Range Rover Autobiography Ultimate Edition revealed

The 2011 Range Rover Autobiography Ultimate Yes, it’s another ‘Limited Edition’ to help move some metal. But this one is in a slightly different league to most of the ‘More for Less’ variants we’ve had crop up recently. This is very much a case of ‘More for More‘, as Land Rover reveals the Range Rover with options overload – the Range Rover Autobiography Ultimate Edition.