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Partnership Premium 2030 - Part 1

Strate College in Paris, France, has been working on a Peugeot-sponsored project for the past few months. The project asks 30 students who have been divided into 10 groups to create the exterior design, an interior design, any related products (including accessories or new services, for example) and color and trim details for the premium Peugeot for the year 2030 Though there are no constraints on the technical package, the brief stipulates that the teams must create a scenario that illustrates global change, and design a vehicle that fits into this future environment. Designers from Peugeot have been very active in the process, guiding students in weekly critiques and assisting them with specific knowledge in key areas of expertise.

Jaguar: Four-wheel drive a priority. Hybrid Jaguars not.

Our long term Jaguar XJ would have been better in the snow with 4WD - but it's coming We’ve been talking about a four-wheel drive platform for Jaguars for a long time now. As far back as 2009, Jaguar privately confessed that the lack of an XF Estate was down to the lack of a 4WD platform to make the XF Estate a proper competitor in the luxury load-lugging market. And although we thought Jaguar could still make a success of the XF Estate without a 4WD option, we understood their perspective; Jaguar didn’t want to be the poor relation in the luxury estate market.

BMW M Car sales keep growing

Now here’s a conundrum. Why do sales of BMW M Cars keep growing, when every other car maker (bar a couple of exceptions like Audi) are seeing sales decimated? Is it because the cars are so good?