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Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

Honda Civic Ti, Accord Facelift (2011) at Geneva

The Honda Civic Type R might have died, but Honda today released pictures of its stylistic equal: the race-inspired but humdrum-powered Civic Ti. Honda says the new Civic Ti takes design cues from the Honda touring car and adds more than £3700 of extras to the 1.4 and 1.8 i-VTEC SE models. The five-door Civic is fitted with 17-inch 'Pro race' matt black wheels from Honda's BTCC racing partner, Team Dynamics. The broody black bodykit includes front spoiler, rear spoiler side inserts and rear body skirts - all contrasting the white pearl paintjob.

Opel to shed upscale pricing in effort to win back core customer

Opel/Vauxhall is reversing its upscale pricing strategy and will make its cars more affordable to win back buyers, CEO Karl-Friedrich Stracke said. "We need to regain our traditional customer base," Stracke told the Automotive News Europe Congress in Monte Carlo on Thursday. "We moved Opel up too quickly.