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Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Video: Yasushi Nakamuta on Mazda 3's 'unique' design process

It may be leaden with PR-talk but this short presentation by Yasushi Nakamuta, Mazda's director of advanced design studio at the press unveiling of the new Mazda 3 in Melbourne is still worth a couple of minutes of your time. But while the 3 is undeniably attractive we can't help but feel that the 'unique' design process Nakamuta describes (which appears wholly conventional to us) has resulted in little more than a thoroughly normal product. Take a look for yourself at the video to your left.

Mercedes GLA – the new A Class SUV/Crossover – caught on video

The small Mercedes SUV / Crossover based on the new A Class – the Mercedes GLA – has been caught on video out testing. Mercedes already has a hit on its hands with the new A Class (it’s sold 100,000 already) but there are more variants of the new A Class to come including the new CLA – the baby CLS – and the car we have here – the Mercedes GLA SUV / Crossover. Based on the same platform as the new A Class, the GLA is a new Mercedes niche aimed at the growing compact SUV market, just like the new Volvo V40 Cross Country.