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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

EV car maker Aptera shuts down

Automotive startup company Aptera Motors, promoter of the weirdly styled, three-wheeled 2e electric car, shut down on Friday, saying it was out of money. The company said it was unable to raise funds from private investors that would have kept it going until it received a $150 million loan from the Department of Energy's Advance Technology Vehicle Manufacturing program. "This is a difficult time for everyone connected with our company because we have never been closer to realizing our vision," CEO Paul Wilbur said in a statement.

Official: New Alfa Romeo Spider based on new Mazda MX-5

Following a MOU in May 2012, Alfa Romeo has confirmed they will be launching a new Alfa Spider in 2015 based on the next Mazda MX-5 Back in May 2012, Fiat and Mazda signed a memorandum of understanding to produce a new Alfa Romeo Spider built on the same platform as the next generation Mazda MX-5, and that has now turned in to a solid agreement with the new Alfa Spider arriving in 2015. But this won’t be a simple badge-engineering by Fiat to roll out a new Alfa Spider that’s just the same as the next MX-5 but with a different badge and grill, but will feature different styling and engines to make sure there is real differentiation between the roadsters. That means the new Alfa Spider getting Italian styling (which we hope has more than a passing nod to the original Alfa Spider) an, it’s expected, Alfa’s 1750cc engine we’ll see in the new Alfa 4C when that arrives.