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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

2015 Ford Mustang will perch atop Empire State Building

Ford is celebrating the Mustang's 50th anniversary in style. In addition to the cross-country tour and sporadic events across the world, Ford will repeat what it did to introduce the Mustang convertible 50 years ago, setting it on top of the Empire State Building during the New York auto show. So, you might guess Ford would use one of those super cranes to get the car up there, but even the best portable units can only go up 50 stories or so; the observation deck at the Empire State Building is on the 86th floor.

College Exhibition: Scuola Politecnica di Design Show

Masters students on the Transportation Design course at Scuola Politecnica di Design in Milan, Italy have recently displayed the results of a project done in collaboration with Lamborghini. Twenty students were faced with the delicious task of reinterpreting the legendary Espada, the four-seater front-engined GT designed by Gandini under Bertone in 1968. Guided by Professor Marco Bonetto, the project spanned one year and included the active involvement of Walter De'Silva, Director of Design for Audi Brand Group (Audi, SEAT, Lamborghini), and Luc Donckerwolke, Design Director of Lamborghini.