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CAR interviews Porsche design chief Michael Mauer

By Ben Barry Motor Industry 11 June 2014 09:09 CAR magazine caught up with Porsche’s head of design Michael Mauer to talk about Porsche styling. Read on for our full interview – where we discuss keeping the 911 fresh, assimilating SUVs into a sport car line-up and design inspiration in general. ‘I studied transport design in Pforzheim, Germany, and joined Mercedes in 1986.

BMW 4-Series: Alpina B4 Biturbo price and specs – debuts at Goodwood

The Alpina B4 BiTurbo (pictured) debuts at Goodwood 2014 We’ve already had the arrival of the BMW 4-Series Coupe and Convertible – the replacement for the old 3-Series Coupe and Convertible – so logically the next step is an Alpina version. And here it is. The Alpina B4 Biturbo is based on the latest 4-Series and gets the N55 BMW straight six from the 435i but tweaked and fettled by Alpina to deliver 404bhp and 442lb/ft of torque.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.