Cabin Air Filter Ecogard Xc26175 Fits 11-15 Ford Fiesta 1.6l-l4 on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

2014 Toyota Land Cruiser facelift details – costs from £34,995

2014 Toyota Land Cruiser facelift details – costs from £34,995 The Land Cruiser can’t really offer car-like handling, but it has upped the stakes in the other departments with the arrival of a facelift for 2014. The 2014 Land Cruiser gets a new nose – the de rigueur facelift option – new headlights and running lights, new grill and bumper and round the back some new lights, all set-off by new alloys. Inside Toyopta has give the Land Cruiser a new set of switches for the drive modes, a new speedo and rev counter, a 4.2″ TFT screen, new wood and aluminium finishes and upgraded leather.