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College Exhibition: IED Degree Show 2008

Graduating students at the Istituto Europeo di Design of Turin (IED) recently completed a project created in association with BMW. The projects, presented at an exhibition entitled ‘Designing the BMW of 2015', followed a brief to design a car by interpreting the language evolution and the trademark essence in view of the company's future perspectives. Students were asked to research the needs, tastes and lifestyle of 35 year old individual in 2025 and find inspiration in natural elements (sun, sea, wind and earth) and in forms of expression (music, painting and art).

Mercedes SLS AMG: The UK Video

The Mercedes SLS AMG - the UK Promo Video below   Now that things are finally starting to Rock ‘n’ Roll for the new Mercedes SLS AMG – Mercedes actually started building it in January – we’re getting some UK-specific stuff, which makes a change from Auto Bild telling the world the SLS AMG is the best looking car in existence. Mind you, it’s not bad looking. The video we have here – which is the first UK SLS AMG push we’ve seen – is nicely lit and edited (even if there is some CGI in there) and it certainly does the SLS no harm on the looks front.

'Concrete glimpse' of near-future Audi technology

THE “near future” of Audi design and powertrain engineering has been unveiled ahead of the North American International Auto Show (NAIAS) in Detroit. The Allroad Shooting Brake show car will premiere an exciting new high-powered petrol-electric plug-in hybrid drivetrain and a development of the firm’s current design language. It is expected that the Allroad Shooting Brake will form the basis for future Q-badged models as well as a potentially expended Allroad range.