Cadence Swb8w 125w Rms 8" 2-way High Fidelity Marine Waketower Speaker (white) on 2040-parts.com
Louisville, Kentucky, United States
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BMW Alpina B7 gets power boost for 2013
Fri, 15 Jun 2012The 2013 BMW Alpina B7, the performance version of the German automaker's 7-series sedan, gets an additional 40 hp--and a more costly sticker price--for the new model year. BMW plans to roll out the 2013 model at the Pebble Beach Concours d'Elegance in August and begin sales soon thereafter. Under the hood, power from the 4.4-liter V8 has been increased from 500 to 540 hp with the addition of BMW's throttle-less Valvetronic intake system.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
A look at Jaguar future products
Mon, 13 Aug 2012Jaguar will launch the all-new F-Type roadster next year as a halo car for the English brand. The F-Type takes styling cues from Jaguar's iconic E-Type from the 1960s and is expected to compete with cars such as the Porsche 911, said Andy Goss, CEO of Jaguar Land Rover North America. "We have to make sure the F-Type has an emotional pull similar to the Porsche 911," Goss said.