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Bugatti takes a pair of Veyrons to Shanghai show
Thu, 21 Apr 2011The growth of manufacturing in Asia has minted more than a few wealthy people--the target audience for Bugatti. The French-based boutique carmaker took two examples of the Veyron to this week's Shanghai motor show--the Asian debut for the Veyron 16.4 Super Sport and an individually customized 16.4 Grand Sport. The Veyron 16.4 Super Sport in Shanghai wears black-colored carbon-fiber bodywork, accented with polished and anodized aluminum trim such as the badges and wheels.
Renault Zoe Preview (2010): the electric supermini
Thu, 30 Sep 2010This is the new Renault Zoe concept car, a ‘90% ready’ preview of an electric supermini that will go on sale from 2012. It’s just been unveiled at the 2010 Paris motor show. It did, but it also admitted that that car was very much a flight of fancy with its enormous butterfly doors.
Volkswagen Woofwagen – There’s a dog for every VW (video)
Thu, 31 Oct 2013There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.