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Mazda 3, Mazda 6 get customized for the SEMA Show

We like the look of Mazda's current lineup, from the basic 2 to the sleek 6. Kodo design language has a lot to do with it -- Mazda North American Operations design director Derek Jenkins says that, thanks that Kodo styling, "the Zoom-Zoom genetic code is further being embraced, not buried, through increasingly expressive vehicle design." (Ugh.-ED) We didn't know genetics had anything to do with it, but hey -- tough to argue with the results. Perhaps Kodo's effectiveness is why Mazda's SEMA show concepts are fairly...restrained compared to what other automakers are bringing to Las Vegas.

Jetstream SC250 (2008): first pictures

By Ben Whitworth First Official Pictures 26 August 2008 09:32 This is the new Jetstream SC250, a Cornwall-based newcomer to Britain’s low-volume sportscar industry – and arguably the most eye-wateringly ugly car we’ve seen in a very long time. The lightweight two-seater is powered by Vauxhall’s turbo 2.0-litre unit – lifted from the Astra VXR – and it’s priced at £29,495. Err, yes – we also feel the SC250’s looks might be a bit of a stumbling block to someone about to flash the best part of £30k on a track-based racer.

Frank Stephenson on the importance of color in design

During the announcement of the McLaren Automotive's partnership with paints and coatings company, AkzoNobel, Car Design News took the opportunity to discuss the importance of color in design with design director Frank Stephenson. According to Stephenson color's ability to invoke emotions and communicate with viewers, he described just how big a part it has to play in the design process and how it inspires designers when developing products. "The first thing color does is influence the brand – it gives the customer an identifiable element to what we're talking about.