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VW Passat Alltrack 4motion (2012) goes on sale
Mon, 19 Mar 2012Volkswagen is launching its own cut-price rival to those mud-loving Allroad models from Audi in May 2012 – the new Passat Alltrack 4motion. It's a Passat estate in a Barbour and green wellies, its ride height hoiked up and with 4motion all-wheel drive boosting traction for soft-roading and pulling horseboxes over slippery grass. VW quotes a two-tonne towing capacity – 200kg greater than an equivalent Passat estate.
Vehicles recalled amid airbags fear
Mon, 23 Jun 2014JAPANESE car giants Honda, Mazda and Nissan are recalling millions of vehicles worldwide amid fears that a defect in airbags manufactured by supplier Takata Corp could cause them to explode. No accidents have been reported. Honda recalled 2.03 million vehicles over the airbag problem, including 1.02 million vehicles in North America and nearly 669,000 in Japan.
Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving
Fri, 09 Aug 2013Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.