Cadillacchevrolet Trk 07-04 on 2040-parts.com

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

2011 Cadillac CTS coupe starts at $38,990; fire-breathing CTS-V coupe joins at $62,990

The captivating Cadillac enthusiasts have been waiting for, the 2011 CTS coupe, will start at $38,990 when it goes on sale in August. The coupe will be joined by a high-performance V-series version, which starts at $62,990. Prices include destination charges.

Honda CR-V concept

This is the first image of the Honda CR-V concept, a vehicle that previews the fourth generation CR-V expected to be revealed at the LA auto show in November. The new CR-V's thinly veiled concept precursor highlights a new front face, sculpted bodysides and kick-up DLO shape that will appear on the production car. Inside, Honda claims the new CR-V will offer an ‘accommodating and spacious interior' with a ‘host of new possibilities'.