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Ferrari plans to sell fewer cars in 2013

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.

Lexus Fashion Workshop designers make car parts fashionable

Lexus is moving from the road to the runway with a new ad campaign set to appear in Vogue magazine. As part of the Lexus Fashion Workshop, the carmaker challenged four fashion designers to create wearable pieces using materials from a dismantled Lexus CT hybrid. The challenge is "elevating the notion of recycling to an art form," according to Lexus, which says the CT hybrid is 90 percent recyclable.

Lutz's Cadillac puts on a better show than Lutz

"Hi, I'm Bob Lutz, and this is the Cadillac CTS-V Drive Challenge." General Motors Co.'s marketing chief dons his monogrammed helmet and puts Cadillac's 550-horsepower sedan through some warm-up laps at Monticello Motor Club, a members-only track. In what might have passed as a dismissible moment of Lutz braggadocio, "Maximum" Bob has challenged anyone with a four-door sedan to beat his 2010 CTS-V. Though not a showman by trade, Lutz is bankable for amusing, bald-faced assessments of his employer, his critics and the auto industry at large.