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Watch the reactions of first time drivers of the BMW i3 EV

Jake Humphrey at the wheel of the BMW i3 EV It’s always tough to get across the driving experience; there’s no substitute for actually doing it. So BMW decided the best way to illustrate that their new electric city car – the BMW i3 – is a joy to drive was to film the reactions of first-time drivers, and their passengers, as they take to the wheel of the i3 for the first time on a test drive. BMW has filmed endless hours of footage of different drivers around the world getting to grips with the i3, and they’ve whittled that down to a compelling 1:37 video, much of which shows the reactions of drivers in the UK.

Design Essay: The two-tone selector of style

Not since the heady days of rude boy rule has two-tone black and white made such a comeback. The first showing was at the winter 2004 fashion catwalks, which then reached the stores in spring 2005. This trend was swiftly followed and endorsed by the furniture and product designers that showed their wares at the spring 2005 Milan Furniture Fair.

Spiderman is driver's ideal superhero rescuer

MORE DRIVERS in the UK say they would want Spiderman to save them in the event of a breakdown than any other superhero. The web-shooting superhero was chosen by 24% of drivers as they reckon he’d be more able to fix their car or get them to safety. Superman was a close second (22%) in the survey by IGW, with drivers commenting the crime fighter from Krypton would be able to lift their car to a garage to be fixed.