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Volkswagen & Suzuki – it’s handbags at dawn

Volkswagen Suzuki Partnership - things aren't exactly rosy Back in 2009 Volkswagen invested a rather large chunk of change (around €2 billion) in Suzuki in exchange for a 20% stake in the Japanese car maker, and there were big hopes for advantages for both parties. Volkswagen were looking for a quick-fix route to the burgeoning car market in India, where Suzuki were doing very well, with sales in India last year of 1.13 million cars – almost half its production – in comparison to VW’s paltry sales of just 53,000. In return, Suzuki were expecting to get a quick route to cutting-edge hybrid and electric tech for their range, and access to VW’s engines.

Fiat Viaggio teased ahead of Beijing debut

Fiat Viaggio Tease A new Fiat model – the Fiat Viaggio – is teased ahead of a Beijing Motor Show debut. A Dodge Dart under the skin, it will be built in China. The whole Fiat Chrysler tie-up is yielding all sorts of mongrel variations on a theme, and the Fiat Viaggio – which Fiat are teasing ahead of its Beijing Motor Show debut – is another example of new clothes for new markets.

Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.