Camshaft 56 57 58 59 60 61 62 Cadillac 365 390 V8 New on 2040-parts.com

Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

McLaren MP4-12C Exclusive Edition launched at Pebble Beach

McLaren MP4-12C Exclusive You didn’t think McLaren were going to miss out on the very lucrative ‘Personalisation’ of the MP4-12C, did you? Of course not. So you won’t be surprise that McLaren has rolled up at Pebble Beach with an ‘Exclusive Edition’ MP4-12C with extra cost bolt on bits to tempt buyers.

Hyundai’s hydrogen-powered ix35 turns its hand to growing fish and food

The Hyundai ix35 FCEV Fuel Cell Farm outside the London Design Museum Hyundai PR do like a slightly left-field take on raising awareness of Hyundai’s products (although they usually involve animals, children, fashion or shopping), so a Hyundai ix35 FCEV turned in to a fuel cell farm should come as no surprise, nor that they parked it outside London’s Design Museum for a bit of extra profile. With the help of sustainability creatives (who’d have thought there was such a business?) Something & Son, Hyundai has created a Fuel Cell Farm (well, depending on your definition of how big something growing has to be to be called a farm) that uses the emissions from the ix35 FCEV as its water source. The setup takes the water from the ix35 and feeds it in to the fish tank, the fish do what fish do and the aquaponics gubbins takes that and uses it as food for the plants.