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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Brazilian students develop soapbox racers for Volkswagen

Brazilian design students have competed for year-long internships at Volkswagen's Brazilian design studio by designing – and racing – soapbox cars. Established 15 years ago by Volkswagen South America design director Luiz Veiga, the Volkswagen Design Talent Contest refreshed its format for 2013 by challenging students to develop a prototype for a gravity-powered soapbox racer instead of asking for sketch and render-based proposals. According to Veiga, Volkswagen was looking for someone "capable of working away from the desk and able to create design solutions, assess and build them".

One Lap of the Web: Ayrton Senna's NSX is for sale

-- The late great Ayrton Senna's 1992 Honda NSX (yes, it was sold as a Honda in Europe) is for sale. We are not worthy of owning such a machine, and we're not really sure who might be. The list is small.