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007’s Lotus Esprit Submarine Car for sale at auction

As we reported last month, the Lotus Esprit Submarine Car from the James Bond 007 film The Spy Who Loved Me is coming up for auction for the first time in its history. Now, accompanied by some beautiful photography, lots more detail has emerged. Join us as we dive into the backstory of this amazing machine – one of the most famous movie cars to ever grace the silver screen.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Geneva motor show: The best of the rest

The Geneva motor show is filled with cars that will never feel the burn of U.S. asphalt. Still, we like to bring you the big reveals (Aston Martin, Civic Type R, Pininfarina GranLusso), just to whet your appetite -- or tell your friends across the pond what their next ride should be.