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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Mini and BMW M get new leaders

The overseer of BMW’s vaunted M division is taking another spin in the driver’s seat at Mini. Longtime company executive Kay Segler will take over stewardship of the iconic small-car brand on May 1. He previously led Mini from 2004 to 2008.

Porsche Macan will sell 75,000 a year

The Porsche Macan – Porsche’s more compact SUV, based on the Audi Q5 – looks set to sell at a rate of 75,000 cars a year. The new Porsche Macan - the Porsche Cajun as was -  already looked set to take Porsche sales to another level with projected sales of 45,000 a year from 2013, but it looks like that ambitious target is going to be exceeded. German weekly WirtschaftsWoche is reporting that Porsche’s procurement boss, Uwe-Karsten Staedter, has put Porsche suppliers on notice that they are expecting to sell 75,000 Macans a year by the end of 2013 – an increase of 2/3rds on the original sales predictions.