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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
The good times return to Bentley and Maserati
Wed, 09 Jul 2014By Tim Pollard Motor Industry 09 July 2014 11:35 Bentley and Maserati today both reported record sales in the first half of 2014 - putting both luxury car brands on track for another record year. Crewe said global sales leaped by 23% in the first six months of the year, while Maserati said it had posted a 223% increase in UK sales in the same period. It's a world away from the ugly years of the recession, when sales of luxury cars collapsed and Bentley had to wind down production.
Fisker to face Congressional committee probe
Wed, 24 Apr 2013Henrik Fisker's congressional testimony on Wednesday before the House Oversight and Government Reform Committee will paint the automaker he founded as a victim of "a confluence of events" and as a still-salvageable enterprise. Fisker, who resigned from Fisker Automotive on March 13, is among the automaker and government representatives scheduled to appear before Congress to answer questions regarding $193 million in Department of Energy loans made to the company. Fisker Automotive has appeared to be on the brink of filing for bankruptcy for the past few weeks.