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Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.

Carlsson upgrades the Mercedes-Benz CLS63 AMG for the Geneva motor show

If supercars had a spiritual home all to themselves, it probably would be the Geneva motor show. This year we'll see the new Ferrari F12 Berlinetta, the Lamborghini Aventador Roadster and the Aston Martin V12 Zagato. But it's not only the home of production supercars; the tuning companies come out to show their wares as well.

Toyota hybrid tech looking toward the future

Toyota continues to build momentum as a leader of the hybrid industry. At an inaugural event held in Ypsilanti, Mich., the brand brought together all of the Toyota and Lexus hybrid vehicles from the Japanese, American, and European markets. In a display by Toyota representatives, presentations started with a quick look back at the infancy of the company's hybrid program, starting with the first-generation Prius in 1997.