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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

GM shifts gears, will keep Opel

General Motors' board of directors has decided that it will keep the Opel business and restructure it, putting an end to plans to sell the European operations to auto supplier Magna International. GM said it expects the restructuring of Opel to cost $4.42 billion (3 million euros), which it says is lower than the costs associated with outside bids for the company. GM said it will soon present its restructuring plans for Opel to the German government and other governments in Europe.

Vauxhall / Opel Adam spied undisguised

The GM rival for the MINI and Fiat 500 – the Vauxhall and Opel Adam – has been caught undisguised on a photo shoot in Spain. The last news we had of what we thought was going to be the Opel Junior was GM’s announcement that it would actually be the Opel Adam – named after Opel’s founder – and, oddly, also the Vauxhall Adam. So far we’ve only seen the usually prototypes with swirly camouflage floating around Europe’s roads, but now we get the first shots of the Adam grabbed undisguised on a photoshoot in Spain.