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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Fiat 500 Coupe Zagato (2011) at Geneva motor show

Fiat surprised the Geneva audience with a Zagato-bodied variation on the familiar new 500 theme.  Fiat 500 Coupe Zagato: an Italian Mini Coupe rival With Mini branching out in all different directions and Citroen growing its DS brand, it was perhaps inevitable that Fiat would try new things with the 500. It looks strikingly different at first sight, but the Coupe Zagato is based on the existing 500 platform. The differences mainly concern a modified lower roofline, bearing the traditional Zagato double-hump roof contours and rear window/C-pillar treatment.  The standard 500 interior has been retrimmed in black and yellow leather to match the ‘Pop Yellow’ exterior hue.

Infiniti Q30 concept (2013) first picture of Infiniti’s 1-series rival

This is our first look at the new Infiniti Q30 hatchback’s styling, in official design sketch form. Infiniti will display the actual Q30 concept at the Frankfurt motor show in September 2013 – the showroom model goes into production in 2015. It’s good news for the UK – 60,000 new Q30s will roll off the production line at parent-brand Nissan’s Sunderland factory every year.