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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

London to Brighton Veteran Car Run 2013: in pictures

Nearly 400 pre-1905 cars took to the streets on Sunday 3 November as the 2013 London to Brighton Veteran Car Run took place. Organised by the Royal Automobile Club, the annual 60-mile event started at Hyde Park at 6.58am, with a ceremonial finish along Brighton's Madeira Drive starting just three hours later.

Nissan Resonance SUV: 2013 Detroit Auto Show

The Nissan Resonance SUV Concept has been revealed at the Detroit Auto Show, previewing many design cues for the next generation Nissan Murano. The Resonance Concept has been designed by Nissan’s design team in California with what Nissan are calling ‘boldly futuristic aerodynamic styling’ and gets a hybrid powertrain with a 2.5 litre ICE engine with a pair of electric motors, CVT ‘box and a laminated lithium-ion battery pack. The Resonance gets a design they’re calling ‘V-Motion’, which is meant to flow the design through the car from the front grill, move through the bonnet with the boomerang headlights adding to the flow.