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MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

Peugeot 308 GTi for Europe but not for UK – sort of

The Peugeot 308 GTi – but only for Europe Well there’s a headline that will need some explaining. But let’s start with the easy bit – Peugeot is launching the Peugeot 308 GTi in to the European market. Which is nice and straightforward.

Legendary Chevrolet Corvette 427 returns as convertible for anniversary celebration

More than 40 years have passed since Chevrolet labeled a Corvette with a 427 badge. But beginning this summer for a limited run, the legendary nameplate will return on a convertible model commemorating the marque's 60th anniversary. The car was unveiled to the public for the first time on Friday night at the Barrett-Jackson auction in Scottsdale, Ariz., where the rights to purchase the first car with serial No.