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Lexus HS250h unveiled at Detroit auto show 2009

By Tim Pollard Motor Shows 12 January 2009 13:47 Lexus showed off its latest hybrid car at this week’s Detroit auto show 2009: the new HS250h. The new combination of letters and numbers confirm this is a new additional petrol-electric hybrid to sit alongside the existing models such as the GS450h, RX450h and LS600h. It’s shorter than, but as wide as, the Lexus IS and is in the compact executive mould.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Peugeot HX1 concept

Peugeot today released photos of the HX1 concept car, which will make its debut at the forthcoming Frankfurt motor show. Measuring in at just under 5m in overall length but standing only 1400mm tall, the long, sleek vehicle is able to seat up to six passengers. Besides being practical, the vehicle is also extremely aerodynamic, returning an impressive 0.28 Cd.