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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Citroen DS3 Cabrio Racing heading for Goodwood FoS

Citroen DS3 Cabrio Racing (pictured) will debut at Goodwood this week. We’re big fans of the Citroen DS3, and the DS3 Cabrio manages to be something most cabrios aren’t – as good to look at as their coupe siblings. So the news that Citroen has decided to fill a niche in the DS3 range by taking the extreme DS3 – the DS3 Racing – and blending it with the cabrio to create the DS3 Cabrio Racing should come as no surprise.

Jaguar slashes prices – in Australia

Jaguar has slashed prices across its range in Australia – by as much as £40,000 – as it fights for a bigger market share. But there’s also a feeling that all those years of protectionist import tariffs have inured Australians to the high price of luxury cars, and that car makers take advantage of that by keeping prices high, regardless of the level of taxes imposed on their products. That means something like a Rolls Royce Phantom costs £650k and a Porsche 911 starts at £150k.