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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Pumpkin-carving ideas for Porsche fans and other car geeks

As Halloween approaches, most of you are probably asking the all-important question: "What kind of cool, car-related pumpkin carving can I do?" The folks over at PorschePurist have the answer: a Porsche jack-o'-lantern. All you need is a pumpkin big enough for some detailed carving work, a template or two and a steady hand. We won't give away the rest, but a Dremel tool isn't a bad thing to have handy, either.

New Volvo V40 Price & Specs – starts at £19,745

New Volvo V40 starts at £19,745 The new Volvo V40 – revealed at Geneva in March – will cost from £19,745 when it arrives in the UK. Despite being an almost run-of-the-mill car launch, the new Volvo V40 struck a real chord at this year’s Geneva Motor Show. Almost everyone found the new V40 an appealing offering with great styling that’s right on the Zeitgeist.