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Lexus goes bonkers for SEMA 2010

Lexus SEMA 2010 I think we’re going to stop trying to work out what Lexus is all about. Just when we think we have them pegged down as green halo, fluffy-bunny-loving corporate eco-mentalists with a misguided view of the future of the car, they go and produce the LFA. We put the LFA’s existence down to its long gestation period; there is no way Lexus would embark on such a project today.

Porsche nearing 900 orders for its 918 Spyder hybrid concept

When Porsche AG showed the 918 Spyder at the Geneva show in March, we said it was a car to “make anyone a believer in hybrid supercar tech.” Well, maybe not anyone, but Porsche now says it has almost 900 potential buyers for the two-seater hybrid prototype as the German automaker gets closer to approving production. Porsche development chief Wolfgang Duerheimer said he is confident the company will soon reach the threshold of 1,000 orders, which is how many the company needs to “make a sound business case.” The 918 has 680 hp and, according to Porsche, will get 78 mpg and run from 0 to 60 mph in 3 seconds. Porsche said it wants to double its overall vehicle sales to 150,000 in the next five years or so.

Rolls-Royce bolsters custom-car operation to meet higher demand

Rolls-Royce is expanding its "Bespoke" customization enterprise to keep up with an influx of buyers wishing to determine the final strokes on their vehicular masterpieces. The British luxury-car manufacturer will double the headcount for its Bespoke team by the end of the year. More than 50 designers, engineers and project managers will run the operation to meet growing customer demand.